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High conversion rates can mean a single visitor performing more conversions or a larger percentage of website traffic that converts.
We can help you get more conversions to your site; plain and straightforward. We can turn anonymous web traffic into secure, life-long customers. Our conversion rate optimization methods combine science with art.
We have three main phases: Analysis, Optimization, and Validation
During the analysis phase, we mull over Google Analytics, Adobe SiteCatalyst, and other data sources. We cleanse the data to ensure sound decisions are made based on reliable information. We can see red flags like high bounce rates, low average times on the site, and low pages per session. We look for where the leaks in the conversion funnel are.
After we’ve thoroughly analyzed your site and have given you a report of our findings, we discuss goals that need to be met, value propositions, and additional calls to action to implement. From here we carefully measure and record our changes, A/B test, and make adjustments based on data with proven statistical significance.
Standard experiments we perform during an A/B or multivariate test include:
- Adjusting copy and content for clarity
- Making calls to action more prominent and available
- Shortening contact form length and optimizing validation
- Adding authoritative content to increase trust
- Reducing the number of steps required to trigger a conversion
All our hypotheses are tested using statistical significance. We do not rely on small sample sizes or intuition. Not all experiments improve conversion rates in a significant way. We analyze the data, and once we can make a conclusion, we report on whether or not the changes were positive. From there we give you a detailed report of our findings, our hypothesis on why the experiment increased or decreased conversion rates, and then we make recommendations on the next A/B or multivariate test.