Email Marketing Strategy Setup
- Evaluate the best setting for your strategy
- Selecting the best email platform
- Best time of day to send an email campaign.
- Concept and design an email template to easily be updated and used for multiple needs.
- Educate client on the pros and cons of email marketing.
- Benchmark email campaign against competion.
- Look at the calendar year and determined where email marketing will benefit.
- Integrate email campaign into the current marketing plan.
- Develop transactional emails that provide personal, professional responses.
- Educate clients on how to use metrics and feedback from campaigns.
Execution of Email Marketing Plan
- A/B Testing to ensure the best email is reaching your customer, and we are providing the desired content.
- Evaluating the subject line, date, links and all other technically developed assets.
- Optimize all campaigns to work on all devices.
- Ensure that there is conversion tracking on each campaign.
- Technically setup up campaign so transactional emails do not end up in SPAM folders.
- Prepare reports demonstrating the performance of each email campaign.
- Analyzing each campaign with our clients to identify ROI, what worked and what did not and then improve on what did work.
Email Template Design
- Each design will inspire your customers to take action with bold graphics and photography.
- Seasonal designs will get your customers converting to sales.
- Well crafted designs with relevant content will increase sales and build brand awareness.
- Visual Content is vital to a successful email campaign.
- Our design team loves creating visual content to ensure your brand looks fantastic.
- Evaluate current content and decide weither new content needs to be created by our copywriting team or just tweak current content.
- The bottom line is that you need to have accurate, clean email lists.
- Ensuring that these files are getting to the groups that your campaign is designed to reach.
- Technically integrate your email lists into CRM systems such as Zoho, third-party software systems and or other databases that help your business grow.
Continuous Email Strategy
- Constantly building your email contact list.
- Designing and developing new email templates based on data.
- Evaluating new ways to reach out to new segments.
Tell Us About Your Project
Call us now at 713.521.7022. SEO Leads Houston proudly performs all of our Design, Development & marketing services in-house. We are not looking to outsource work and will not respond to any requests to do so.
Today customers and prospects are doing everything online, and they’re leaving a digital footprint that is crucial to tracking and reporting. SEO Leads Houston will capture this digital footprint and present the data to you in a format that is simple to understand and powerful enough to make future decisions.Read more