Website Structure is important because it’s the roadmap Google will use when it crawls your site and ranks your pages. There are all sorts of technical issues that need to be properly optimized for your customers to find you.
- How a user navigates the site
- The way your URLs are written
- The structured data tag
- How many clicks it takes to arrive at some of your most valuable content
Another thing Google does is check the user experience. It can determine if your user experience is good or bad. It’s things like what content is above the fold, how big your buttons are on mobile, and if the site is responsive, and so on.
SEO Services Houston uses proven, white hat methods to rank your corporate website through On Site Optimization off-Site Optimization techniques. We will design and developan SEO campaign based on your local business goals and objectives.
SEO Leads Houston will research and determine short-term and long-term keyword searches. Research is valid because is reveals the highest potential for revenue and the lowest level of competition. One of the biggest mistakes that different SEO companies and clients make is glancing over this process. It will lead to the loss of revenue.
Selecting the proper title tags are key to proper on site optimization.
Urls are the foundation of your website structure. Proper naming can mean the difference between success and failure.
Quality written meta tags that relate to your page content are worth the time and effort. Correctly written meta tags will lead to higher click through rate, which impacts overall SEO.
Targeted keywords are essential to the content on your website page. Furthermore, these keywords must follow the marketing strategy. The time that users spend on the site is an increasingly important metric impacting SEO score.
Interlinking provides a roadmap for search engines to flow through your corporate website.
Page Speed is critical to ranking well in Google. SEO Leads Houston will ensure pages will be developed in a search engine friendly manner.
Google algorithms have made it clear. All websites need to be https and secure. Not having https will adversely impact your site’s rankings.
Your website will not rank well in mobile searches if your site isn’t mobile friendly. Responsive design is a must-have. Google will punish sites that are not mobile-friendly.
structured data tags, use of rich snippets, properschema and local citation, is crucial to a SEO site.