Search Engine Optimization

What Is SEO & How does SEO Work?

You have built your company website and looks fantastic.  But you are not getting conversions from your site.  Sound familiar?

The #1 struggle for local online business owners face today, and the #1 question we get are “How can I increase my website traffic?”

You have put your blood sweat and tears into your business, and you did build on your own!

 

 

 

In today’s market, your website traffic is one of the lifeblood of your business. Search results matter when you are running your business. Pages that have higher rankings translates into helping more people find you and your business.

No traffic, no leads.

No leads, no sales.

No sales, no business

New to the world of search marketing? Do you hear the term “SEO content” thrown around the water cooler? What’s the real story with SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” or “white hat" search results on search engines.

Search engines, for example, Google, Bing, and Yahoo have initial search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Remember the days in the Libary? You would go to the librarian and ask about a certain topic or question. Now consider that you are the librarian for the world. Google is an example of the new worldwide librarian. These search engines need to know what is in every single book and how these books relate to the subject you are searching.

Your company website is a book in this world library. When customers have a question, your website needs to answer the questions. Search is not a simple or easy job!

That is SEO Leads Houston comes in. SEO is the system of optimizing your page, so it makes it very easy for search engines to provide the best answer for your customers searching for your product or service. Each search engine has a secret recipe called and algorithm. These algorithms turn your website information into useful results.

Here’s the Deal: websiteThe key to higher search engine rankings is Tha site has the key ingredients that search engines need for their recipes. Although the Search Engines are continuously refining the recipe for how they rank web pages, there remain fundamental elements that are the foundation for successful Page 1 results.

SEO Leads Houston will look at your target audience and your competition and find what Search Engines want to see. We will then make sure that your web pages have the ingredients in place for both onsite and offsite infrastructure

83
%
Organic Traffic - Increase
52
%
Bounce Rate - Decrease
38
%
Average Visit Duration - Increase
27
%
Pages Per Session - Increase
Your reputation always matters!

We have all heard that you need fresh content and lots of links to rank well. Our Houston internet marketing firm will use a white hat approach. It is very much about the quality of your reputation. We will build quality content and infographics and use powerful backlinks. 

Our Houston SEO firm will use graphic design to ensure your content is above the fold. We will reduce your bounce rate by making sure that your companies website content is linkable and attractive to other people on the web. The key is to have a planned strategy and use white hat techniques.

Our Search Engine Optimization Core Services Include:

Words Matter
Words Matter
The quality of your content is a huge part of your ability to crack the top 10. Search engines can only read words. The keywords used in your content translates to easy to read relevant content for your customers searching. SEO leads will ensure you have the best website infra's genuine and architecture that search engines need to provide results to your clients who are looking for your particular product or service. For example, the higher up on the page a keyword first appears, the more Google considers that page about that keyword.
Code Matters
Code Matters
HTML Code is the part that most people throw up their hands and say “I do not understand the code.” Remember that websites only read code. If your code is not correct, you are making it hard for search engines to read your page. When it is hard for Google to understand a page, Google will treat the information as less relevant and rank the content lower. For example, your website's description meta tags, heading tags, 404 errors, Structured Data Tags, domain authority, spam score, sitemap and the list goes on…. SEO Leads Houston will ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success.
Titles Matter
Titles Matter
Each page on the web has and official title. This title most of the time is hidden in the code of the website. A Title Tag tells users and search engines, what the topic of your page is. Considering that your page’s title tag is (by far) the most important on-page SEO ranking factor, it makes sense to get the most value you can out of it. Just like the title of a book your web site title page needs to be about the words that you have on the page.
Links Matter
Links Matter
When one web page links to another, it is usually a recommendation. Search Engine sees a link from another website to your site as being like a vote of confidence and that this site had useful information. A page that has a lot of links coming to it can look good to search engines. Some companies try to fool the search engines by creating or buying links. Search engines algorithms can figure out that these links are bogus. Search engines will rank pages with quality white hat style linking at trusted sites and will promote these pages to the top of search results.
Being Social Matters
Being Social Matters
Search Engines consider social media references as important signals about your website and your company. Sure, your business has a Facebook page, a Twitter account or a Google Plus page, but how effective is your social media post and how do the keywords and content used in the social media posts? For example, your website's description meta tags, heading tags, 404 errors, Structured Data Tags, domain authority, spam score, sitemap and the list goes on…. SEO Leads Houston will ensure that pages on your company website will be indexed properly. We will also ensure that there are no technical details that are making it more difficult for search engines to read all content of your website.
Local Citation Matters
Local Citation Matters
A local citation is a mention of your business anywhere on the web, with or without a link back to your website. For your local business, your citation includes the company name, company address, and business telephone number, or NAP for short name, address phone. A citation typically includes a listing in an online directory such as yp.com, could be a page of your chamber of commerce, a business page on Super Pages, or even a review on a blog. These local citations are particularly useful in enhancing your Search Results in the Search Engines’ maps and geo-location rankings. SEO Leads Houston has yearly local citation maintenance plans.

Website Analysis

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Jonathan Simpson
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Jonathan Simpson
Lead Manager
Angelina Johnson
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Angelina Johnson
Sales Manager

See How Well Your Page is Optimized

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